By Hassan Osman Kargbo
In a vibrant display of unity and heritage, the United Bank for Africa (UBA) Sierra Leone joined the rest of the continent in commemorating Africa Day on Friday, 23rd May 2025. The celebration, hosted at the bank’s head office on Charlotte Street in Freetown, brought together staff, customers, and members of the public in a colorful tribute to African culture and identity.
Dressed in striking traditional attire representing diverse tribes from across the continent, UBA staff and guests proudly showcased the beauty and richness of African heritage. Themed “The Stories of Africa are Better Told by Africa Itself,” the event emphasized the importance of cultural preservation and storytelling through an African lens.
Delivering the keynote address, UBA Sierra Leone’s Chief Operating Officer, Chiedu Ngene, highlighted the essence of the day. “Africa Day is a moment set aside each year to celebrate the uniqueness of Africa. UBA, as a Pan-African bank, sees this day as significant because it reflects our strength in diversity,” he said. Ngene stressed the importance of embracing African culture not just as a tradition, but as a responsibility. “Africa is home to countless tribes, languages, and traditions. It is our duty to preserve and promote that richness,” he added, urging individuals and institutions to take the lead in keeping African culture alive through storytelling, attire, language, and practices.
He also pointed out the role of youth in safeguarding the continent’s heritage. “If young people can be encouraged to celebrate African culture every year, its richness will be preserved and passed on from generation to generation,” Ngene noted.
Echoing these sentiments, Millicent Yormah Kamara, Country Head of Human Capital Management, emphasized UBA’s Pan-African identity and commitment to promoting cultural pride. “Today, across the 20 African countries where UBA operates, we are celebrating the uniqueness of our cultures. Here in Sierra Leone, our numerous tribes were all beautifully represented,” she said.
The event featured a vibrant showcase of traditional dress, with staff from different units wearing garments that symbolized the diversity of African tribes. The celebration was a living tableau of the continent’s variety and unity. Through music, dance, and storytelling, attendees were reminded of the value of culture as a source of identity and pride.
Beyond the festivities, UBA Sierra Leone used the occasion to call for broader recognition of Africa Day. While not a public holiday, the bank believes it is a day worthy of national attention and celebration. “Culture gives us identity and meaning. Africa Day is not just a celebration—it is a statement of who we are,” said one staff member.
The celebration ended on a high note with traditional music and performances that left participants inspired and proud. Through this event, UBA Sierra Leone reaffirmed its role not only as a financial institution but also as a cultural ambassador, leading by example in promoting African heritage and unity.
