By Forum staff writer
Mercury International has unveiled a nationwide promotional campaign that gives customers a chance to win a two bedroom bungalow valued at ($81,000) eighty one thousand dollars, in what the company describes as a major reward for its players.
The promotion, branded “Yusef Kin Play En Win A New House,” was officially launched in Freetown and is open to customers using the Mercury Bet platform. It runs from April 1 to July 20, with the final draw scheduled for July 21.
Under the terms of the campaign, participants can earn raffle tickets by placing qualifying bets. The number of entries a player receives depends on the value and type of wagers placed during the promotional period. On sports betting, a single ticket is awarded for a wager of Fifty Leones, while on casino style games, a ticket is granted for bets of Two Hundred and Fifty Leones.
Chief Executive Officer Martin Michael described the initiative as one of the most impactful rewards ever introduced by a gaming company in Sierra Leone. He said the promotion reflects the company’s intention to go beyond entertainment and provide opportunities that can significantly improve the lives of customers.
“This is not just about gaming. It is about creating a real opportunity for someone to own a home,” he said during the launch.
The campaign has also been endorsed by brand ambassador Drizilik, who highlighted the company’s long standing presence in the country. He noted that access to housing remains a priority for many Sierra Leoneans and described the promotion as a meaningful way of addressing that need.
“This shows that the company is thinking beyond business and looking at how it can make a difference in people’s lives,” he said.
Mercury International is widely recognised as the largest gaming operator in Sierra Leone, offering sports betting, lottery services, and casino style games. Through its Mercury Bet brand, the company operates both physical outlets and online platforms, allowing customers across the country to take part in the promotion.
Industry observers say the campaign is likely to attract both existing customers and new participants, given the scale of the prize. The opportunity to win a fully built home has generated interest, particularly among young people and regular bettors.
However, participation in the promotion depends on placing bets, meaning customers must consider the cost involved as they accumulate entries. The more frequently participants place wagers and the higher the value of those bets, the greater their chances of securing multiple raffle tickets.
With several months before the closing date, players have time to build their entries ahead of the final draw. As anticipation builds, attention is expected to remain high around the promotion, which stands out as one of the most ambitious marketing campaigns in the country’s gaming sector.
