Africell Sierra Leone, in a partnership with Taf Salone, officially launched the highly anticipated Jubilee Jombo Promotion on Wednesday, April 23, 2025. The event, held at the Taf Salone Micro City in Tokeh, marked a celebratory union of two companies dedicated to transforming lives through innovation, connectivity, and development.
The centerpiece of the promotion is a game-changing reward: one lucky subscriber will win a fully furnished 3-bedroom flat, symbolizing the campaign’s theme of turning loyalty into life-altering opportunity. In addition to the ultimate grand prize, the promotion also offers a series of exciting daily and weekly prizes including cash, smart phones, mini-generators, and motorcycles (okadas).
To enter, subscribers must simply recharge their phones with a minimum of NLe 25. And for those using Afrimoney the stakes are even higher, recharging via Afrimoney using the *161# code doubles the chances of winning.
Speaking at the launch, Africell Sierra Leone CEO Shadi Gerjawi highlighted the significance of the campaign in relation to Africell’s 20th anniversary in Sierra Leone and 25 years across Africa.
“This is not just the unveiling of a campaign. It is a celebration of history, resilience, and meaningful service,” the CEO said. “We asked ourselves how to say thank you in a way that’s both memorable and meaningful. Jubilee Jombo is our answer, an expression of appreciation to every teacher, trader, student, nurse, and everyday Sierra Leonean who has been with us on this journey.”
He underscored Africell’s mission to offer more than just telecommunications, calling the company a “development partner” dedicated to real impact. Gerjawi reaffirmed the company’s commitment to transparency, stating all draws would be conducted live, with winners announced on radio, television, and social media.
Anita Sey, the General Manager of Taf Salone, expressed optimism about the partnership and its potential to change lives.
“This collaboration is about more than business,” she said. “It’s about empowering people with the hope of owning a home. Taf Salone is on a mission to build one million homes across Africa, and this partnership with Africell aligns perfectly with that goal.”
She emphasized that the Jubilee Jombo promotion brings together two powerful ideas: connectivity and home ownership. “Together, we’re creating spaces where individuals can thrive, and Africell helps connect those dreams to reality.”
Martinson Obeng-Agyei, CEO of Afrimoney, took the opportunity to reflect on the evolution of basic human needs in the digital era. He explained that in addition to food, clothing, and shelter, connectivity has now become a crucial pillar of daily life.
“The internet is no longer a luxury—it’s a necessity for education, communication, and commerce,” he said. “By using Afrimoney to recharge, subscribers not only enhance their financial freedom, but they also stand a chance to become landlords. It’s a win-win.”
Obeng-Agyei encouraged participants to take full advantage of the promotion by using Afrimoney for airtime purchases, highlighting how digital tools are helping redefine access and opportunity across Sierra Leone.
The Jubilee Jombo draws will air every weekday, Monday to Friday at 6:30 PM on AYV TV, AfriRadio 105.3 FM, the Africell Facebook page, and several major radio stations across the country.
This major promotion comes as both Africell and Taf Salone celebrate significant milestones. Africell’s 25 years of operations in Africa and Taf Africa Global’s 35-year legacy on the continent. The Jubilee Jombo campaign reflects a shared commitment to gratitude, growth, and the continued upliftment of Sierra Leonean communities.
