By Hassan Osman Kargbo
In a significant move that underscores the club’s commitment to professional communication and brand development, Bhantal Football Club has announced the appointment of Mr. Mohamed Toby Kargbo as the New Head of Media for the upcoming 2024-2025 Sierra Leone Premier League season.
The appointment comes at a critical time for Bhantal FC, a rising force in Sierra Leonean football, as the club continues to build its reputation and expand its visibility both nationally and potentially internationally. Mr. Kargbo brings a wealth of experience and expertise to the role, promising to elevate the club’s media and communication strategies.
Mohamed Toby Kargbo is recognized as a seasoned media professional with a proven track record in sports communication and media management. His extensive background in digital media, public relations, and sports journalism makes him an ideal candidate for this pivotal position within the club’s administrative structure.
The new Head of Media will be responsible for managing the club’s comprehensive media operations, including press relations, digital communication channels, social media platforms, and external communications. His primary objectives will include enhancing the club’s brand image, managing media interactions, and creating engaging content that connects Bhantal FC with its growing fan base.
Club management expressed confidence in Mr. Kargbo’s ability to transform the team’s media landscape. “We are excited to welcome Mohamed Toby Kargbo to our management team,” said a senior club official. “His expertise and vision align perfectly with our strategic goals of improving communication and fan engagement.”
For Bhantal FC, this appointment represents more than just a staffing decision. It reflects the club’s progressive approach to modern football management, recognizing the critical role of media and communication in building a strong, sustainable football brand.
Mr. Kargbo’s initial focus will be on developing a comprehensive media strategy that highlights the team’s achievements, player profiles, and community involvement. He is expected to leverage digital platforms to create more interactive and immersive experiences for fans both locally and potentially internationally.
The appointment is anticipated to bring fresh perspectives and innovative communication approaches to Bhantal FC, potentially setting new standards for media management in Sierra Leonean football.
As the 2024-2025 Sierra Leone Premier League season approaches, football enthusiasts and supporters of Bhantal FC are eagerly anticipating the new developments and enhanced communication strategies that Mr. Mohamed Toby Kargbo is expected to introduce.
