At a jam-packed hall on Friday, 31st January 2025, at Family Kingdom in Aberdeen, Freetown, the A Call to Business Bank (ACTB) announced Esther Finda Dauda of Wilkinson Road with account number 0000123086 and with phone number +23276 284285 as the winner of a brand-new Suzuki vehicle, valued at $13,000.
The grand draw, which was done electronically, filled the audience with anticipation and energy. Attendees, ranging from financial sector personalities to ACTB staff and customers from across the country, eagerly awaited the moment when the lucky winner would be revealed. Esther Finda Dauda, a recent ACTB customer from Wilkinson Road, only joined the bank a few months ago.
The ‘Save N Win Babala Promotion,’ which was launched on June 10th, 2024, has been an exciting opportunity for ACTB customers nationwide to win monthly prizes, including freezers, televisions, mobile phones, DSTV sets, Bluetooth speakers, and a wide array of valuable items. However, it was the grand prize, the sleek, brand-new Suzuki, that everyone had their eyes on, drawing the attention of customers, industry professionals, and ACTB staff alike.
The promotion offered a chance to win the grand prize for any customer who saved at least NLe 5,000 every month or NLe 30,000 over six months, making it an inclusive event for ACTB’s broad customer base.
Before the final draw, three additional winners were selected in the last monthly draw for December 2024, adding even more excitement to the evening: Rebecca Yomba Morsay with account number 000119322, Isata Jalloh with account number 0000088255, and Francis Boima with account number 0000056746.
The ACTB Bank, Marketing Manager, Rockslyn Alwyn Findlay, spoke enthusiastically about the promotion, calling it a groundbreaking initiative that lived up to its promises. ‘‘We announced that on the 31st of January 2025, we would have a grand draw for the Suzuki, and today, we are here to make it a reality,’’ he said proudly.
He also reflected on the growth of ACTB, which transitioned from a microfinance institution into a full-fledged bank in 2018 after securing a license from the Bank of Sierra Leone.
The Gem Micro Finance Managing Director, Michael Kamara, a fellow entrepreneur in the microfinance sector, praised ACTB’s swift rise and the impact it has made in a relatively short time. ‘‘We’re not surprised by their success. it’s a reflection of the strong leadership ACTB has under its CEO. They’re setting a benchmark for the rest of us to follow,’’ Kamara remarked.
Auditor Fatmata Steven, from Baker Tilley, who oversaw the draws, commended the entire process as being fair, free, and transparent, ensuring all customers had an equal shot at winning.
Before the grand reveal, ACTB CEO David Kamara took to the stage to express his gratitude to the bank’s customers, staff, and partners for making the day possible. ‘‘As a bank, we are incredibly proud of this achievement, and I’m especially proud of all of you for your unwavering support,’’ Kamara said.
He emphasized ACTB’s mission to empower both formal and informal workers by integrating them into the financial system, improving livelihoods and business opportunities.
Kamara assured attendees that the entire promotion, from start to finish, was handled with the utmost transparency, giving each customer a fair chance at success.
As the night came to a close, Esther Finda Dauda’s name was selected from among thousands of hopeful customers. Her reaction was one of disbelief.
She said initially thought the late-night phone call informing her of the win was a prank; It wasn’t until the following day, when the reality set in, that she expressed her heartfelt gratitude to ACTB and to God for making the victory possible.
Throughout the evening, testimonies from previous winners added to the sense of excitement, with many reflecting on how the promotion had touched their lives in unexpected and meaningful ways.
ACTB’s ‘Save N Win Babala Promotion’ concluded with a sense of celebration and community, showcasing the bank’s commitment to enriching the lives of its customers while inspiring others to join in.
Many described the move taken by ACTB as a delightful demonstration of its commitment to giving back to loyal customers.
