By Hassan Osman Kargbo
In a world where formal education is often seen as the only route to success, Sulaiman M. Jalloh—popularly known as “Links” has proven that talent, determination, and creativity can be just as powerful.
A self-taught multimedia specialist, graphic designer, and creative force, “Links” has steadily become one of Sierra Leone’s most respected names in digital production and storytelling in the country.
Born and raised in Sierra Leone, Sulaiman’s journey began at a young age. His fascination with graphics and digital media started while he was in Junior Secondary School (JSS), experimenting with design software on borrowed laptops and learning through observation and continuous practice. What sets him apart is that he never sat in a formal classroom to learn multimedia.
Every tool, technique, and editing style he uses today was self-taught—through online research, observation, and countless hours of practice.
Today, Sulaiman is the Head of Multimedia at Africell, one of Sierra Leone’s biggest telecommunications companies. Behind many of Africell’s live shows, promotional campaigns, and multimedia initiatives stands the creative mind of Links, whose impact continues to shape the visual and digital storytelling landscape in the country.
But his journey to Africell was paved with passion, perseverance, and a deep commitment to national development through media. His career took off at Africa Young Voices (AYV), where he served as the editor of the popular urban entertainment show Cypher. During his time at AYV, he sharpened his editing and storytelling skills, quickly rising to become a key figure in Sierra Leone’s entertainment industry.
One of his most notable achievements came as the prime-time editor for Season 1 and 2 of Housemates Salone, a reality TV show that has become a household name across the country. His editing gave the show its engaging rhythm and visual flair, helping to attract a broad audience and elevate Sierra Leone’s reality television standards.
Beyond entertainment, Sulaiman has contributed immensely to the development sector. He has worked with IPRO, a respected NGO in Sierra Leone, and has collaborated with international organizations such as the World Health Organization (WHO), World Vision, and the Open Government Initiative (OGI). Through such partnerships, he has produced educational videos, documentaries, and multimedia content aimed at raising awareness and driving social change.
In fact, some of the most compelling social documentaries circulating in Sierra Leone today bear his creative fingerprints. His ability to tell authentic stories that resonate with communities—from health campaigns to youth engagement—has positioned him as not just a multimedia expert, but a community advocate.
Links has also played a vital role in the local music and entertainment industry. He has worked with some of the biggest names in Sierra Leonean music, including Drizilik, Rozzy, Makmouday, and many others. One of the most trending music videos— “Kushe” by TBG—was directed and produced by Links, showcasing his unique eye for style and visual storytelling.
Despite his professional achievements, Sulaiman remains grounded and community-focused. He often supports upcoming creatives by offering mentorship and technical advice, encouraging young people to believe in their talents and push boundaries, regardless of their educational background or access to formal training.
“He’s an inspiration,” says Emmanuel Kargbo, a young videographer from Freetown. “I didn’t go to college for editing, but seeing someone like Links doing it big reminds me that it’s possible for me too.”
Today, Sulaiman’s work continues to bridge the gap between creativity and impact. At Africell, his role extends beyond editing—he’s involved in strategy, campaign planning, and digital innovation. He’s a behind-the-scenes hero helping to shape public perception and elevate digital media production standards in the country.
As Sierra Leone’s digital and creative economy grows, young innovators like Sulaiman Jalloh are not just participants—they are pioneers. His journey from a curious schoolboy to a multimedia powerhouse is a powerful reminder that talent, when nurtured with hard work and purpose, can transform lives and communities.
And though he has already achieved so much, Links believes the best is yet to come. “This is just the beginning,” he says. “My dream is to build a media academy one day—to give others the opportunity I never had.”
With such vision and dedication, there’s no doubt that Sulaiman M. Jalloh will continue to be a force for positive change in Sierra Leone.
