By Hassan Osman Kargbo
The highly anticipated fourth season of Sierra Leone’s most popular reality television show, Housemates Salone, is set to officially launch on July 18, 2025, at the upscale Chapter One Nightclub and Restaurant in Freetown.
This announcement was made following a formal invitation extended by Ambassador Anthony Navo Jr., Executive Producer of Housemates Salone and Chief Executive Officer of the Africa Young Voices (AYV) Media Empire, to Mr. Fasally Tarawally, Chief Executive Officer of Chapter One.
The launch event will be an exclusive affair, held strictly by invitation, promising a high-profile gathering of stakeholders from the media, entertainment, and business communities.
The event marks a new chapter in the continued strategic partnership between AYV and Africell, one of Sierra Leone’s leading telecommunications companies. This alliance has played a central role in transforming the local entertainment industry, providing a platform for innovation, youth empowerment, and cultural expression.
Ambassador Navo Jr. and Mr. Tarawally met recently to finalize preparations for the launch. During their meeting, both leaders emphasized the critical importance of private sector collaboration in promoting national development. They urged other businesses to follow suit in forming partnerships that support youth, create employment, and foster national unity.
“The partnership between AYV, Africell, and Chapter One is not just about entertainment,” said Ambassador Navo. “It’s about building a vibrant creative economy that empowers young people and strengthens our social fabric.”
Mr. Tarawally echoed similar sentiments, praising the role Housemates Salone has played in showcasing Sierra Leonean talent and driving public engagement.
“Chapter One is proud to be associated with a show that has become a cultural phenomenon,” he said. “We are committed to supporting initiatives that not only entertain but also uplift and inspire.”
Housemates Salone has grown to become one of the most watched reality shows in the country, drawing millions of viewers across television and digital platforms. Each season brings together a diverse group of young Sierra Leoneans who live together under one roof while competing in tasks designed to test their creativity, endurance, teamwork, and public appeal.
The show has gained a reputation for launching the careers of many contestants, providing them with media exposure, brand endorsements, and business opportunities. It has also sparked national conversations around youth, identity, and aspirations.
Season 4 promises to raise the bar even higher, with new twists, improved production quality, and an engaging lineup of housemates. With Chapter One on board as a key event partner, fans can expect a more immersive and premium experience.
As preparations intensify ahead of the July 18 launch, excitement is building among fans and industry observers alike. The partnership between AYV, Africell, and Chapter One is being hailed as a model for how corporate collaboration can drive cultural innovation and economic growth.
With just days to go before the official unveiling, all eyes are now on Chapter One, where Sierra Leone’s entertainment elite will gather to witness the beginning of what promises to be another unforgettable season of Housemates Salone.
