By Henry Kargbo
One of the leading mobile companies in Sierra Leone, Africell, on Wednesday 21 September 2022 official signed ex-Housemate Salone Season 3 Osman Bendu, aka Mammy Thomas, as Africell’s Digital Brand Ambassador. The ceremony took place at the company’s headquarter boardroom in Wilberforce, Freetown.
Delivering his statement, Africell Media Manager John Konteh said that digital media is the new media, and it is virtually the fastest at the moment.
Digital media is scientific, he says, adding that “based on the post-engagement you get, you can quantify and reach the audience you are targeting. So, that is why Africell Mobile Company are taking this bold step believing that Osman Bundu aka Mammy Thomas would help propagate the Africell brand”.
He said Mammy Thomas has been appointed as a digital brand ambassador and would become an advocate on digital media for Africell brand, which is truly known and loved by many Sierra Leoneans.
He noted that the company has continued to develop many Sierra Leoneans, not only in communication but also in many other social aspects.
Africell Chief Corporate Affairs Officer, Joe Abass Bangura, stated that the company had changed the lives of thousands of Sierra Leoneans with different talents.
Joe Abass cited the likes of Kelvindo, whose life Africell has changed, adding that Kelvindo has become phenomenal all over the world and millions are viewing him on YouTube video, which has changed his life forever.
He said that Africell had changed lives of thousands of Sierra Leoneans, hence “we are proud of ourselves and the company will continue to do that”, he noted.
“The company is doing this because this is what we stand for – changing lives,” he said, adding that few months back the company launched the Africell Foundation, which is going to be a prominent feature.
He said the company is going to make sure that the Africell Foundation is a fundamental engine and structure that would put in place everyone that have benefited from Housemate Salone Season 3.
He congratulated Mammy Thomas for becoming the newly Africell Brand Ambassador.
Mr Bangura said that Mammy Thomas had been followed up by eight-two thousand Tiktok followers across the world
In his brief statement, Osman Bendu aka Mammy Thomas, thanked Africell for such an opportunity.
He said that having Mammy Thomas as Africell Brand Ambassador has changed his story so far as a poor boy and he would continue to use the name Mammy Thomas.
