By Hassan Osman Kargbo
Popular Sierra Leonean rapper and former beauty queen Natasha Beckley, widely known by her stage name as Swadu, has officially declared intention to contest for the All People’s Congress (APC) Port Loko District Deputy Chairperson position.
Her announcement has generated widespread attention as she makes a bold transition from the world of entertainment into the often demanding arena of politics. Speaking in an exclusive interview with Liberty Online TV, Madam Beckley said her decision to join mainstream politics is driven by a passion to improve governance visibility and to contribute to the growth of her party and country.
“I want to be part of a generation of leaders who challenge themselves to change the overall perception of Africa,” she explained. “This is about breaking barriers, not just for myself but for young women everywhere who believe they have more to give to society.”
Beckley acknowledged that her candidacy comes at a time of heightened political interest in Port Loko, a district long regarded as a stronghold of the APC. She confidently stated that while the Vice President’s political influence is evident in the region, Port Loko has remained predominantly loyal to the APC, a fact she believes strengthens her resolve to run for the position.
Her declaration underscores a shift in Sierra Leone’s political landscape, where young voices and women leaders are increasingly stepping forward to seek positions of influence. Beckley’s journey is particularly noteworthy, given her prominence in music and pageantry before embracing politics. She rose to fame as a rapper under the name Swadu and represented Sierra Leone on international stages as a beauty pageant contestant.
The entertainer-turned-politician emphasized that her background equips her with unique skills to connect with people at the grassroots level. “Art has always been about communication and impact,” she noted. “Politics, in many ways, is the same. It’s about inspiring people, listening to them, and driving change in their communities.”
Beckley’s entry into politics also reflects her broader vision for youth and women’s empowerment. She believes Sierra Leonean politics needs more young leaders who are not afraid to take bold steps in addressing challenges such as unemployment, gender inequality, and lack of opportunities for the next generation.
Her declaration for the APC Deputy Chairperson seat is seen by many as a daring move, especially in a district known for its entrenched political traditions. However, her supporters argue that her popularity, both locally and internationally, could inject fresh energy into the APC’s structures and attract new supporters.
Beckley’s candidacy adds to the growing trend of professionals, entertainers, and influencers entering politics across Africa. For her, the decision is not simply about seeking a title, but about serving people and creating platforms for real transformation.
“I see this as a journey of service,” she said. “Leadership is not about where you come from, but about the vision you bring and the courage to pursue it.”
As the APC prepares for internal contests ahead of future national elections, Natasha Beckley’s bold step signals a new chapter in her life—one where the spotlight shifts from music stages to political platforms, with the aim of reshaping Port Loko’s leadership dynamics and inspiring Sierra Leone’s next generation.
