By Newman Anthony Levey
Njala University has been operating without a permanent Public Relations Officer (PRO) for nearly two years, following the passing of its former PRO, Ralph Sesay.
With a student body exceeding 10,000, the absence of a dedicated PR officer has left the University without a designated spokesperson to address emerging issues and engage with journalists seeking university perspectives.
Administrators often hesitate to interact with the press when issues arise, leaving students’ concerns unaddressed and creating a void in the University’s communication strategy.
Dr. Joseph Kandeh, a retired lecturer who briefly served as the University’s PRO, showcased remarkable skills in representing the institution, despite not being a journalist. His tenure saw effective defence of the University’s interests and positive portrayal in the media. Following his retirement, Ralph Sesay assumed the role and made significant strides in enhancing the University’s image. Sesay fostered closer ties with the media through initiatives like the NU Media Partnership WhatsApp forum, facilitating better communication between journalists, lecturers, and administrators.
While the Public Relations Unit has continued to disseminate information on university activities, the absence of a permanent PRO is keenly felt, especially during critical incidents.
Recent events, such as a protest by graduating students over gown distribution issues on 22nd February 2024, highlighted the need for effective communication. Despite media enquiries, university officials were challenging to reach for comment, exacerbating tensions and leaving the University’s side of the story untold.
Established in 1964, Njala University has evolved into a prestigious institution with a large student body and a diverse array of courses. However, the lack of a designated spokesperson undermines its ability to effectively engage with the media and address public concerns.
Media institutions, particularly in Bo, are urging the University Administration to expedite the appointment of a permanent PRO to fulfil its communication obligations and maintain positive relations with the press.
