In an ambitious move to deepen its footprint in Sierra Leone, Qcell Sierra Leone, the country’s fastest-growing and most affordable telecommunication company, has launched an extensive campaign to promote its mobile money service, Qmoney. This initiative target market women across Freetown, the Western Rural District and beyond, reflecting Qcell Sierra Leone’s commitments towards enhancing financial inclusion, accessibility and convenience for businesses in the former and informal sectors of Sierra Leoneans.
Qmoney, the mobile money platform introduced by Qcell Sierra Leone (QCELL SL), has rapidly gained prominence since it was launched. The company has embarked on a street-level awareness campaign to educate the public about Qmoney’s features and benefits, aiming to make financial transactions easier and more efficient for its users. As part of this effort, QCELL SL has been distributing umbrellas to traders at various markets to ensure they can continue their business operations regardless of weather conditions.
Madam Madama, a small-scale trader, expressed her gratitude for being part of the Qmoney initiative. She has been a loyal QCELL SL customer since its inception in Sierra Leone. She highlighted QCELL SL’s unique offer of interest-free top-ups and expressed confidence that Qmoney will become a leading mobile money service in the country.
In a similar token Mrs. Kamara, a trader at Tombo Park, Waterloo praised QCELL SL for its commitment to affordable and accessible communication services. She reassured that market women are fully supportive of QCELL SL and its initiatives. She plans to advocate for Qmoney within her community and among fellow traders, believing it will simplify their daily transactions.
Mohamed Sesay, a long-time trader at Kroo Town Road, also lauded QCELL SL’s efforts. He noted that QCELL SL is a standout telecommunications provider, offering competitive tariffs that cater to the needs of ordinary people. Sesay expressed excitement about the introduction of Qmoney and promised that traders would lend their full support to ensure its success. He urged QCELL SL to extend its campaign to remote areas to facilitate easier money transfers to relatives in the provinces.
QCELL SL’s Qmoney campaign represents a significant step in the company’s mission to improve financial inclusion and convenience for Sierra Leoneans. By engaging directly with market women and addressing their needs, QCELL SL is reinforcing its role as a key player in the country’s telecommunication and financial sectors.
