United Bank for Africa (UBA) Sierra Leone celebrated a significant milestone as it marked 15 years of operation in the country with the launch of its UBA Legacy Promo.
The event, which took place last Friday 23 August, 2024 at the bank’s headquarters on Charlotte Street in Freetown, is aligned with UBA Group’s 75th global anniversary, showcasing the Pan-African financial service guru’s long-standing commitment to excellence and innovative delivery in the banking industry.
Celebrating Milestones and Giving Back
The event kicked off with remarks from Sallieu Sesay, UBA-SL’s Head, Marketing and Corporate of Communications, who set the tone for official unveiling of UBA Legacy Promo, marking the 75th anniversary celebration of the Group. Sesay highlighted the purpose of the UBA Legacy Promo, expressing the bank’s profound gratitude to its loyal customers. “This promo is a way for us to thank our customers and celebrate our anniversary by giving back,” explained Sesay. The promotion is designed to reward 60 customers with various cash prizes, a gesture that underscores UBA’s appreciation for the continued support and trust of its clients over the years.
A Legacy of Innovation and Service
Chief Operating Officer Chiedu Ngene vividly reflected on UBA Group’s modest journey 75 years ago and 15 years ago in Sierra Leone. He emphasized the bank’s significant role as a pioneering digital and financial technology in the sector, pointing out that UBA is a technology is technology driven bank. “We believe that celebrating our 15 years operations in Sierra Leone is best done by giving back to those who have been with us through the years,” Ngene said. He made mention of UBA’s significant contributions toward escalating the financial inclusion drive, noting that the Pan-African financial service provider’s introduction of AI-driven account opening process via WhatsApp, and being the first bank in West Africa to install automated teller machines ATMs. These innovations, he continued have not only set UBA apart but have also enhanced the banking experience for Sierra Leoneans.
Ngene also highlighted the various account options available at UBA, such as the UBA Sharp-Sharp account, which can be opened with a minimum deposit of just Le10. “Having an account is not just a privilege but a responsibility,” he explained, thus encouraged all to exploit the opportunity of the bank’s user-friendly and accessible services. This message reinforced UBA’s commitment to financial inclusion and its efforts to make banking more accessible to a broader segment of the population.
The UBA Legacy Promo: Details and Prizes
The highlight of the event was the official launch of the UBA Legacy Promo by Christiana Saio Lamina, Head of Retail Banking at UBA. Lamina provided an overview of the promotion, which is designed to reward customers in a way that aligns with UBA’s legacy of customer appreciation and service excellence. “We have established many legacies over the years and are committed to continuing this tradition,” Lamina said.
The promo offers three tiers of cash prizes to a total of 60 winners. The top tier includes a cash prize of Le10,000 for 20 winners, the second tier offers Le5,000 for another 20 winners, and the third tier provides Le2,500 for 20 more winners. To ensure wide participation, the promotion is structured in two phases, with the first draw scheduled for September and the second for the last week of December.
Participation in the promo is straightforward: customers need to deposit Le10,000 to be eligible for the top prize, or as little as Le2,000 to qualify for the lower categories. Importantly, these deposits must remain in the account until the draw is completed, with larger deposits increasing the chances of winning. This approach not only incentivizes customers to save but also reinforces UBA’s commitment to rewarding loyalty.
UBA’s Ongoing Commitment to Sierra Leone
As UBA celebrates its 15th anniversary in Sierra Leone, the bank’s leadership reiterated its dedication to continuing its legacy of innovation, customer service, and financial inclusion. The UBA Legacy Promo is just one example of how the bank is investing in the community and giving back to those who have supported its growth over the years.
The event closed on a high note, with UBA officials expressing their gratitude to the customers and stakeholders who have been part of the bank’s journey in Sierra Leone. 
As UBA looks to the future, the bank remains committed to enhancing customer engagement, driving innovation, and contributing to the economic development of Sierra Leone.
The UBA Legacy Promo is more than just a celebration; it’s a testament to UBA’s enduring commitment to its customers and its role as a leading financial institution in Sierra Leone. As the bank marks this milestone, it continues to set the standard for excellence in the banking industry, both in Sierra Leone and across the African continent.
