On Friday, June 20th, 2025, Soba Wear Sierra Leone achieved a remarkable milestone by winning the prestigious Africa Brand Award at a ceremony held in Accra, Ghana. Organized by FELEB CONCEPT MULTIMEDIA, the event brought together designers across Africa. Soba Wear competed with 14 brands from across Africa, all competing for recognition as leaders in innovation and excellence.
Soba Wear stood out from the competition, earning 1,860 one-line votes an impressive testament to its innovative approach in the fashion industry.
The brand’s unique ability to blend local Sierra Leonean heritage with modern design has redefined sophistication, empowering individuals to dress stylishly and make a lasting impression. Soba Wear’s premium collections are more than just fashion; they are a lifestyle choice that elevates how people are perceived.
“With this win, Soba Wear continues to inspire confidence and elegance, proving that embracing sophistication is both a statement and a way of life” said Sallieu Sesay, CEO Soba Wear Sierra Leone.
The Africa Brand Award, organized by FELEB CONCEPT MULTIMEDIA, celebrates outstanding brands that drive creativity and set new standards across the continent. FELEB Concept Multimedia is known for recognizing and promoting excellence in various sectors, making this award a true mark of distinction.
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