The Managing Director and Chief Executive Officer, United Bank Africa, Sierra Leone Limited, Mohamed Alhajie Samoura has showered admiration on the bank’s new Brand Ambassador, George Menelik Benjamin, (Drizilik), describing him as ‘effortlessly talented’.
The banking administrator was unable to control his emotion stating that if Drizilik was a woman he should have chosen him as a second wife.
He continued, his exceptional talent and creative vision perfectly align with our commitment to fostering innovation and inspiring young people in banking.
Together, we aim to empower our customers to explore the limitless possibilities these product offer.
He made this admirable and emotional comments during the unveiling of the multi-award-winning singer and rapper as a Brand Ambassador for UBASL’s virtual banker Leo and Nextgen products, at Charlotte Street, Freetown.
The youth singer and rapper is with over three million online streams in the past three years, a release issued by UBASL indicated.
According to United Bank Africa Sierra Leone (UBASL) the strategic collaboration signifies a powerful union between artistry and innovation in banking, aims at inspiring young people in Sierra Leone and worldwide to inculcate culture of banking.
Its UBASL fullest of conviction that Drizilik will serves as an excellent voice to promote the features of the institution Leo and NextGen Account.
UBA Brand Ambassador, the press release continued, brings a unique perspective and unparalleled artistic prowess to the partnership, embodying the core values and principles shared by both the bank and its esteemed customers.
Since the Leo and NextGen are youth oriented, Drizilik exceptional talent, combined with his deep understanding of the bank brand’s vision makes him the perfect embodiment of the spirit and ethos that define his craft as an ambassador for these products, the release said.
According to the release, the collaboration sets the stage for exciting and ground-breaking activities such as the Leo Party Customer Engagement, Campus Storm, social media engagement and branch visitations.
The release hinted that the above listed activities will be revealed in a not too distance future and promise to revolutionize enrolments on Leo and NextGen like never before.
Banking does not have to be boring because Leo is a chat box that enables you to effortlessly send money to any UBA bank account, UBA prepaid card, other banks and financial institutions, UBASL press release state.
Simply type ‘send money’ on any of the Leo platforms to transfer funds yourself and loves ones, the release instructed.
