Africell Sierra Leone has launched its 2026 Ramadan Promotion Show, titled “Gentri PaLamp,” with a prize pool exceeding Le1 billion in cash and other rewards, as part of its annual Ramadan engagement campaign for subscribers nationwide. The launch took place on Tuesday, 17 February 2026, at Africell’s headquarters in Wilberforce, Freetown.
The 2026 edition is positioned as a multi-platform entertainment and reward program combining live television and radio broadcasts, digital engagement, community outreach activities, and AfriMoney-powered promotions. The show is designed to run throughout the holy month of Ramadan, featuring interactive gameplay mechanics, audience participation via short codes, and social media challenges, alongside nationwide promotional activations and community-based engagements.
In his welcome address, Africell Media Manager Abdul Karim said the 2026 Ramadan Show was developed with heightened creativity and a stronger subscriber-centric focus. He said the program aims to provide an enhanced viewing and participation experience for subscribers during Ramadan and to demonstrate Africell’s appreciation for its customer base across the country.
Africell’s Marketing and Communications Manager Kamanda Koroma said the 2026 Ramadan Show will be larger in scale compared to previous editions, with increased AfriMoney cash winnings and a broader prize portfolio including cash, smartphones, airtime, and other gifts.
He explained that participants will enter by calling or sending SMS to short code 777, purchasing Africell scratch cards, or through AfriMoney-linked participation. Selected participants will interact with a multiplier system, where visual outcomes determine prize multipliers such as ×1, ×2, or ×3, applied to cash prizes, alongside other reward categories.
AfriMoney Marketing Manager John Konteh outlined financial and consumer-focused promotions linked to the Ramadan campaign. He announced the deployment of three branded rice trucks nationwide, with one serving Freetown and the Western Area and two rotating across regional locations including Bo, Kenema, Makeni and others. He said the AfriMoney Ramadan Bundle, priced at Nle10, includes three cups of rice redeemable via a voucher at the rice trucks, 2 minutes of on-net talk time, 250 MB data, 250 SMS, valid until midnight.
Konteh also announced the Ramadan “Sunakati” initiative for AfriMoney subscribers, allowing users to request from them by dialing *161*13# and selecting the appropriate option. He said AfriMoney will select 10 recipients daily throughout Ramadan, with winners announced on radio and AfriMoney’s Facebook page.
Africell Digital and Social Media Manager Fatmata Jaria Bah detailed the digital engagement component of the campaign, which will include daily keyword challenges announced during live broadcasts on Africell’s Facebook page. Participants must comment on the daily keyword and compile weekly sentences to qualify for weekly prizes of Nle2,000. She said the keyword announcements can occur at any point during the show to encourage continuous viewing.
She also announced that customers who purchase data bundles via the MyAfricell app during Ramadan will receive a 50 percent bonus, with additional seasonal packages available. She encouraged subscribers to follow Africell’s social media channels for real-time announcements and additional promotional activities.
The show will be air Monday to Friday across television, radio, and Africell’s digital platforms, starting around 7:45 p.m., with an approximate runtime of 1 hour 15 minutes. And articipation is open to all subscribers regardless of religious affiliation.
The “Gentri PaLamp” Ramadan Show is scheduled to commence on Wednesday, 18 February 2026, as Africell continues its annual Ramadan promotional campaign combining entertainment, financial incentives, and community outreach initiatives across Sierra Leone.
