Africell Sierra Leone has unveiled its latest initiative, the “Old is Gold” promotion, aimed at rewarding loyal customers with a chance to win millions of Leones in prizes. This campaign underscores Africell’s commitment to valuing and appreciating its longstanding subscribers.
Explaining the scheme recently, the Head of Events and Sponsorship at Africell SL Ltd, Nancy Joseph Toure, informed that the “Old is Gold” promotion is inspired by the important roles that elders play in family settings. “With the ‘Old is Gold’ promotion, our older customers will have the opportunity to reactivate their old Africell SL Ltd numbers and re-join the Africell SL Ltd family,” she said.
Reactivating old numbers is simple. Customers can either insert their old SIM cards into any phone or visit any Africell SL Ltd point of sale (POS) nationwide for assistance.
The Assistant Media Manager for Africell SL Ltd, Abdul Aziz Kamara, highlighted additional benefits of the promotion. “Customers who reactivate their old Africell SL Ltd numbers will automatically qualify for the ‘Old is Gold’ draw, where they can win attractive prizes,” Kamara said. Prizes range from airtime and data to cash, with a surprise star prize for weekly winners.
Kamara announced that the draw will be broadcast live every Friday on major radio and television stations across the country. He reassured former Africell SL Ltd users that they can reclaim their old numbers through this promotion. “At Africell SL Ltd, we highly value customer loyalty and are always thrilled to hear how long our customers have been part of the Africell SL Ltd family,” Kamara added.
