By Hassan Osman Kargbo
The appointment of Amara Denis Turay, popularly known as Kao Denero, as Entertainment Ambassador; and Alhaji Amadu Bah, or LAJ, as Peace Ambassador by President Julius Maada Bio, has sparked heated debates across Sierra Leone.
Whilst these two influential figures have a significant impact in the music industry, their ongoing rivalry and public ‘beefs’ have cast a dark shadow over their respective positions.
As prominent figures in the entertainment industry, Kao Denero and LAJ have amassed considerable followings, with many of their fans fiercely supporting their respective camps. However, their relentless pursuit of one-upmanship has led to numerous public outbursts, insults, and verbal clashes. Critics argue that such behavior is unbecoming of individuals holding high-ranking entertainment positions, and their actions may undermine the very essence of the roles they were appointed to.
One of the primary concerns surrounding these appointments is the impact they may have on the perception of Sierra Leone’s entertainment industry and peace initiatives. As a Peace Ambassador, LAJ’s role should be to foster unity and promote peaceful coexistence among citizens. Instead, his involvement in public disputes and the dissemination of divisive content seems to contravene the principles of his office. On the other hand, as Entertainment Ambassador, Kao Denero’s position should be to promote and showcase the rich cultural heritage of Sierra Leone, rather than perpetuating negativity and rivalries.
It would seem that these appointments were initially made to bring some semblance of order and professionalism to the entertainment industry. However, given the ongoing displays of disrespect and animosity between these two figures, many are beginning to question the efficacy of these appointments.
Critics argue that President Julius Maada Bio should consider revoking the ambassadorial appointments of Kao Denero and LaJ, given their consistent failure to uphold the standards expected of their respective roles. Whilst their passion for music and entertainment may be admirable, their ongoing public feud has created a sense of discomfort and unease among the public.
Ultimately, it is crucial for Sierra Leone to recognize the potential consequences of such actions. By allowing figures such as Kao Denero and LAJ to continue occupying high-profile positions, the country risks diluting the credibility of its peace and entertainment initiatives. It is high time for President Bio reassessed these appointments and take a firm stance on restoring the integrity of these roles.
The time has come for Sierra Leone to demand more from its public figures. We must settle for nothing less than professionalism, decorum, and a genuine commitment to promoting peace, unity, and artistic excellence. Anything less would be an insult to the people and the country’s reputation.
It is high time the President considered revoking the appointments of Kao Denero and LAJ. With a more focused approach, Sierra Leone can reclaim its position as a beacon of peace and artistic expression, free from the divisiveness and negativity perpetuated by these two entertainment figures.
