By Alusine Fullah

Media is the reflection of our society and it depicts what and how society works. Media, either it is printed, electronic or the web is the only medium, which helps in making people informed. It also helps in entertaining the public, educate and make people aware of the current happenings. Media has today become the voice of our society. There is a variety of media platform that has stimulated the thoughts of the young generation and other sections of our society, more eloquently.

Media and society are closely related to each other. The extensive impact of media on society can easily be seen these days. Media reflects our society, how it works and what it constitutes. With the advancement in technological area, our society has also observed the expansion in the thoughts and ideas of people. Every single invention starting from the printing press to the latest smartphones our society has accepted it. Earlier people used to communicate things with              the help of sketch and print forms but as time passes the medium became more advanced.

Today people are just a click away from any and every information that is available on the internet. There are various forms of media that help to inform, educate and entertain our society. Media can be in print form that is through newspapers, books, magazines etc. Media includes an electronic form for spreading information which is one of the most used media of mass communication.

With the help of radio and TV, listeners and viewers not only get updated but it also creates an understanding of current happenings. Radio being an audio medium helps in disseminating information to every nook and corner of our country. Radio has also played a vital role in creating a platform for imagination. The reach of this audio medium is not only limited to urban areas but it has covered a wide range even to the remote areas of our country.  The people living in rural parts of the country are getting more benefits from the audio medium of mass communication. The programmes on radio cater the interest of  rural  section  which  constitutes  small-scale  industries,  farming,  forestry.

Social media is becoming one of the most popular and most accessed media of communication these days. Social media has brought different people from the different geographical area on one platform on which they can share their feeling, ideas, emotions, information and much more. The Manifold social networking sites like Facebook, WhatsApp, Instagram, Twitter, LinkedIn, Google +, and others open the door to share ideas, views, and thoughts on the same platform.

With the advancement of science and technology, the world has come close to each other. Today people don’t have to wait for the dissemination process but the condition is such that every social media user has become a source of information on their own. The daily news and views to which the social media user comes across cover a wide range of topics. These topics or subjects are related to the happenings of our surrounding. People can like, show emotions through the list of emoticons or even comment accordingly. The social media act as an umbrella that constitutes a variety of interesting features that have our life very easier.  Features of tagging friends, location sharing, photo and video uploads, message chatting, video calling, searching friends etc have made our life more engaging.