By Alusine Fullah

Motivation is nothing if not multifaceted, and every single element of it is bound up with communication, as is the whole process of management itself for that. That why I have stated right from the onset: NO COMMUNICATION NO MANAGEMENT.

The implications here are vivid. Not only is motivation itself primarily executed through communication, but the precise form of that communication needs to be borne in mind and contributes directly to the effect achieved. Perhaps the first thing to recognise is that sometimes the opportunity to motivate and do so successfully is dependent mostly to the way things are communicated.

Communication is something influenced by many things: who is being communicated with, the circumstances, the method being used, the intention behind it and of course, who is doing it. Think of a very simple message to communicate to your staff especially when they are irritated.

All the factors, whether positive or negative and streaming from the intrinsic qualities of human nature, contribute to the process that can used by management and can play their part in ensuring that people want to perform and perform well.

Communication is a vital part of this picture. Every piece of communication, and there are many, can have motivational overtones—and probably will. So in nexus to that, all managers should embrace strategic communication. In other words, they should learn to communicate strategically.