The President of the Sierra Leone Association of Journalists (SLAJ), Ahmed Sahid Nasralla, and key executive members on Wednesday 20th December visited the Acting MD/CEO of UBA Sierra Leone to commend the bank for its support to the media industry in Sierra Leone.

During the visit, Mr. Nasralla expressed appreciation for the bank’s support to the media especially print media, citing positive feedback from publishers. He also discussed the upcoming SLAJ National Media Awards and proposed a strategic partnership with the bank for the event and other brand promotion initiatives.

In response, the Acting MD/CEO assured SLAJ of the bank’s continued support to the media industry, emphasizing the importance of the media in promoting the bank’s products and services.Ahmed Sahid Nasralla is known for his active involvement in advocating for press freedom and the professional development of journalists in Sierra Leone. His recent initiatives include urging media practitioners to prioritize professionalism, safety, and security in their coverage, as well as embarking on a tour of major electronic media institutions to express gratitude and encourage their work.

Nasralla’s leadership and advocacy for the media industry in Sierra Leone are evident in his various engagements and public statements, reflecting his commitment to the advancement of journalism in the country.

This visit demonstrates the strong relationship between UBA and the SLAJ, as well as the bank’s dedication to fostering a thriving media environment in Sierra Leone.