By Hassan Osman Kargbo
Sierra Leone Football Association (SLFA) President Babadi Kamara has participated in an online meeting of the FIFA Commercial and Marketing Committee, where football revenue generation and commercial development were among the key issues discussed.
Kamara was appointed to the FIFA Commercial and Marketing Committee in October 2025, two months after taking office as President of the SLFA.
The committee provides advice to FIFA on commercial partnerships, event operations and strategies aimed at increasing revenue for football associations and supporting the wider development of the game.
During the meeting, members discussed ways national football associations can improve their ability to generate revenue and develop sustainable commercial strategies.
The discussions focused on the need for football associations to explore new opportunities that can provide additional financial resources for the development and administration of the sport.
Speaking during the meeting, Kamara highlighted some of the initiatives being undertaken by the SLFA to create new sources of income for the association.
He said the SLFA is working to identify and develop projects that can strengthen its financial position while supporting the growth of football in Sierra Leone.
Kamara also shared the benefits the association has gained from FIFA Connect, a digital platform designed to support football administration and registration processes.
According to the SLFA President, the system has helped improve several administrative activities within the association, including the generation of fixtures and the digitalisation of player registration.
The use of FIFA Connect is expected to make football administration more organised by providing digital tools for managing player information and other competition related processes.
Kamara’s participation in the FIFA committee meeting comes as the SLFA continues efforts to improve its administrative and commercial operations.
The meeting also provided an opportunity for representatives to exchange ideas on how national football associations can strengthen their revenue base while improving the services they provide to players, clubs and other stakeholders.
For Sierra Leone, the SLFA said its participation reflects the association’s engagement with international football structures and its efforts to contribute to discussions affecting the future of the sport.
Kamara’s appointment to the committee has also provided the SLFA with an opportunity to share its experiences and initiatives with FIFA and other football stakeholders.
As football associations across the world seek to become more financially sustainable, discussions on commercial partnerships, digital systems and new revenue opportunities are increasingly important.
The SLFA said it will continue to pursue initiatives that can create additional revenue streams and improve football administration in Sierra Leone.
